Our First Commandment: Always Satisfy High Standards

Our founding fathers, the Hamburg businessmen Julius Simon and August Evers, were committed - right from the start - to the business principle of satisfying high customer expectations at any time.

Woodcarving SECO  

The world market is in a constant state of change, with globalization acting as a strong accelerating factor. This is why reliability is one of SECO's most important virtues. It is our highest principle. Our customers are extremely demanding and attach great value to a trustworthy cooperation. Punctual delivery of faultless goods of a quality we ourselves have confirmed is, therefore, the basic prerequisite for lasting business success. This is what we have learned from our relations with Japan and are able to transfer to other markets now.

The additional benefit of a trading company like SECO is based on knowledge and proximity: We know every detail about our markets and products. We are familiar with the mentality of people in the respective areas, with customs and cultural characteristics. Our local representation is helpful for developing valuable networks. For example, good relations with transport and shipping agents or customs can facilitate trading enormously. Close contact with customers and suppliers is also the perfect basis for mutual trust, and allows us to act as moderator or mediator in difficult situations if required. Moreover, this type of close contact is the best early warning system: In case of changes beginning to emerge for customers or general conditions, we can react quickly and directly.

Flexibility: Side by side with our partners, we adapt to a changing economic framework, searching for new ways, open to unconventional options.

A global view: Those who see first can plan ahead. Our local employees are in regular contact with our partners - noticing trends, discovering niches and identifying market changes, with their inherent opportunities for innovative response.

Speed: »Consider it done – by yesterday.«: This is our motto.

Would you like to learn more about the SECO business philosophy? Then take a look at this interview with Hanns-Henning Krüger, the company's Managing Director since 1982.

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